the knuckle sandwich

why? My adidas

Context, culture, colour and texture.

JEREMY SCOTT web video thingy… Dir. NABIL from nabil elderkin on Vimeo.

This is why I rock these at the mo.

Nabil Elderkin has directed a web video to promote Jeremy Scott’s collection for Adidas.  The video serves as an animated lookbook for Scott’s upcoming collection and plays on the dual themes of Africa and the early 90’s that inspired the apparel. The backing track by Esau Mwamwaya (featuring MIA & Santigold) reinforces the playful mood of the video and the collection.

To me its a reminder of how playful things like music, fashion and art can be.

My last pair were pink ; )